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Machine translation... crikey, mate

  • Writer: Sasha Barral-Robinson
    Sasha Barral-Robinson
  • Apr 18
  • 1 min read

Updated: May 7




There's more to Australian and New Zealand English than adding mate or gidday to a sentence. Please, we're not cartoon characters after all. Using machine translation for these regions risks inserting the worst local stereotypes into your business critical texts. See a real-life example of machine translation output below (United States into Australian English):



Just another reason why you need a qualified human being to localise your important web content.

 
 
 

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