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AI translate... pushing the Aussie cliches

Writer: Sasha Barral-Robinson
Sasha Barral-Robinson
Apr 18, 2025
1 min read

Updated: Sep 17




There's more to Australian and New Zealand English than adding mate or gidday to a sentence. We don't live in a cartoon. Using AI and MT tools unsupervised for these regions risks inserting some of the worst local stereotypes into business-critical texts. See a real-life example of machine translation output below (United States => Australian English):

I'll give you a hint: 'It's the sentence that ends in 'mate'.



Just another reason why you need a human to watch over your important web content.


Thanks to AI localisation tools, this company's statement for Australia almost became: 'the security and integrity of your account is our top priority mate'. Thankfully, a human was in the loop to protect the company's desired tone of voice.

 
 
 

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